“Match.com for shopping.” – Global Editor of CoolMomTech

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Personalization, Redefined

Lela’s breakthrough software matches people to products for an unprecedented level of personalization — and engagement.

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How it Works

Our patent-pending Intelligent Match™ utilizes proprietary algorithms linking consumer profiles to our advanced product mapping.

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For Retailers

Lela’s suite of software and services delivers all you need to capture deeper customer insight, garner brand loyalty, and boost sales.

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For Publishers

Turnkey ecommerce solution delivered as a subdomain. Gain valuable reader insight, new sponsorship real estate and lift SEO.

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Our Clients







What Consumers Are Saying

  • "I love that Lela knows exactly what you want and need, and without leaving the comfort of your home."
    Faith Vera, Editor of FaveMom
  • “Lela is amazingly accurate at matching me. An invaluable personal shopper for busy moms!”
    Ellen Peppercorn, Editor of Thrifty & Chic Mom
  • “Lela makes my online shopping experience simpler and easier and maybe gives me other options I hadn't thought of before. I really like the idea of having some of the work done for me when making decisions about products - especially higher priced ones. Saving time and hassle is a great help.
    Christine R, New York
  • “I need this! I think this will take the stress out of searching (with all my specifications). Less time searching = more time focusing on family and keeping up with housework.”
    Dana T, Chicago
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Attention Shoppers:

Our Baby-, Electronics-, and Toy departments have moved!

If you’re looking for the Lela.com shopping experience that you know and love, follow the link below. Your login information and personal product recommendations continue.


If you are new to the site:

Try Intelligent Match™ and see Lela’s smarter shopping experience in action!


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